Master’s Dissertation on E-commerce

One of the important subjects in the studies of master’s dissertation on E-commerce is online advertisement. Normally, two subjects that may be considered as objectives include increase of website visiting and the rate at which a visitor turns to a regular customer. It is said in this dissertation that studies in this field are almost complementary and any study in the realm of these objectives is necessary for a website to perform successful. A widely used model of online marketing, i.e. affiliate marketing is applied in this thesis. Affiliate marketing is used in the dissertation as an agreement between the content provider and content generator, in which a certain profit of the content generator is assigned to the content provider for attracting visitors and the customers. In this dissertation, applications of the affiliate marketing are explained by collecting and studying library resources. Additionally, some suggestions are made for using the pricing models of the affiliate marketing with regard to the content providers. In this dissertation, the main goal of using this useful method for an organization and choosing the proper pricing model, is improving services offered to the content providers. So as it is said in the master’s dissertation on e-commerce, a better competitive environment and consequently, satisfaction and loyalty of the customers could be achieved