Brand management is one of interesting subject in most of Business Management phd dissertation which different facet of branding will be evaluated and new model will be provided accordingly. Customer purchase intention and all the influential factors will be mainly focused in these types of phd dissertation
In order to introduce a model, small group of the society will be targeted as a sample that could be done through the cluster sampling method. The popular software for data analysis in business management phd dissertation is LISREL software. In these types of phd dissertation appropriate model creation aligned to the intended variable is the most important innovation achievement in the phd dissertation research
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